Inspired by my love of entertaining, fashion, and all things fancy, I created the blog BeautyFash in March 2011.  I soon discovered my innate ability to inspire women to create beautiful experiences in the kitchen and at home and decided to develop the lifestyle brand: ShopBeautyFash. This brand will evolve into a unique experience source of curated kitchenwear, beautiful accessories, enchanting glassware, and the perfect tools to guide you in creating the most dazzling and special vibe in your home and life. I hope you enjoy it as much as I do! 


xoxo, Lexy Johnson, Founder